Advertising touch points are the different ways consumers can be reached by a brand. This blog is my touch point for my consumers - the readers of this blog.
I am currently a student at Virginia Commonwealth University. I will be receiving my Bachelor of Science degree in advertising with a concentration on the strategic side. My minor is general business. I am interested in the account management side of advertising. This blog is a conglomeration of some of my work on advertising campaigns, thoughts on account management, and various opinions on brands, strategy and advertising as a whole.
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